How I Scale Meta Ads From 100$/Day to 5000$/Day

In 3 months, I scaled a Meta ads account for an ecommerce brand from profitably spending just over $100, to +$5000 a day. Here is how:

1. My 4-campaign Account Strategy 

I used these 4 types of campaigns to target customers in each stage of their buying journey:

Scaling Campaigns → Home to the "Winner Ads" 

• These are Advantage+ Shopping campaigns; the best-performing creatives get duplicated here every 2 weeks.

Prospecting Campaigns → Attract new buyers

• These are CBO campaigns with broad, interest, and single-interest ad sets.

• Quickly grab attention with hooks, open strong with emotion (pain, gain, curiosity), and drive interest to get the first click.

Retargeting Campaigns

• Hit last 7 days engagers, last 30 days visitors, and last 180 days Add to Carts.

• Show upsells, cross-sells, social proof, objection handling, personalized products, and special offers.

Retention Campaigns

• Show some love to past buyers

• Show new products, evergreen content, and personalized offers

2. I scaled winning ads from CBO campaigns based on Spend × ROAS

High Spend + Good ROAS → Winner ad 

Duplicate into a scaling Adv+ Shopping campaign

Low Spend + Good ROAS → Efficient but unscalable

Keep live but don't push spend

High Spend + Bad ROAS → Waste of budget

Pause immediately

3. I gave Meta the highest quality customer data

• On top of setting up the Pixel and CAPI, I provided complete customer data by connecting the clients’ CRM, Klaviyo, with Meta.

• This lets Meta recognize buyers, engagers, and high-value audiences

• Stronger data signals = smarter targeting and better optimization

Note: Meta is changing Adv+ Shopping to Adv+ Sales, already live in some accounts. 

These three tips will help you scale your Meta ads massively. If you're looking to hand off your ad management to an expert, simply send me a text, and we'll set up a free consultation call to explore how we can grow your business together.